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Signpost Web Design

... building Web Sites for the future

Graphics Optimisation

Graphics optimisation also plays a very important role in the effectiveness of a web site. The requirements of large, high resolution graphics for paper media need translating to fast, efficient and small graphical images for the Internet..

It is not always appreciated that large graphics can slow down the speed at which your web site reaches the browser of your visitors. A slow page can easily mean your visitors will go elsewhere instead of waiting for your site to load. Optimising your current graphics can dramatically increase the speed at which your site and particular pages become useful to your visitor. Optimising graphics can take a number of forms:

Converting graphics to a better format for the colours used;
using higher compression factor on true-colour graphics;
Resizing graphics to match the size they display on the page.

All of the above options can often signifcantly reduce the time it takes your page to load into your visitors browser. Signpost offer a full graphics optimisation package to help you retain visitors on your site rather than having them leave to visit a competitor's site.

Honesty and Integrity

Signpost promise to deal openly and honestly with customers. If we do not have the necessary resources, time or software to complete your project, then we will tell you this. Our first check for any customer is to question your need for a web site. If you cannot benefit from a web site then we will tell you. Once Signpost have established that you can benefit from a web site then we will discuss with you the objectives, business and marketing strategy of your company.

We will be asking a large number of questions to help us understand your business to help in the creation of an effective web site for you. Many web design companies will build a site without asking such questions, often leaving their customers with a site that is a constant drain on the company resources, but with little return. We aim to produce sites that work across all browsers and are a significant benefit to our clients.

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